Yext: The Tech Class of 1999 Reunion

I was thrilled to be part of the creative team that brought this Shorty Award-winning concept to life.

This nostalgia-filled campaign imagined a high school reunion for a class of tech products and services (cell phone, the internet, etc.) we all know and love as they reflect on how far they’ve come since 1999. Except for keyword search, who — incredibly — has not evolved one minute since graduation, even though it continues to be used by businesses everywhere.

This clever, humorous take on technology advancement supported Yext’s brand messaging to better understand why AI search is a step into the future and created a consistent campaign through various platforms, from video to digital to social.

Click through to see more…